Master Claude Code for Product Building and Agentic GTM
Abhishek Ratna
AI PMM Leader, x-Google, Meta, Atlassian
Build real AI products and ship agentic GTM workflows with Claude Code.
Most product and marketing teams treat Claude Code like a coding assistant. It isn't. It's a runtime for building AI products, instrumenting evals, and running go-to-market workflows that used to need a team of five.
Over six weeks, you'll learn Claude Code from the ground up , then use it to build a working AI product and the agentic marketing system around it. No prior coding experience required.
I'll teach you live using lessons from a real working AI product (PMMSherpa) used by 200+ users across 12 countries.
What we'll cover:
AI and Claude Code foundations: LLMs, agents, prompt engineering
Claude Code deep dive: CLAUDE.md, subagents, hooks, MCP
Evals: defining the right ones and instrumenting them in Langfuse
Designing your UX with Claude Code
Product marketing and GTM: Fortune 100 lessons from the Magnificent Seven
Building multi-agent marketing systems for your product
You'll walk out completely comfortable building and marketing AI products with Claude Code.
Learn from Abhishek Ratna, a 16 year FAANG veteran in product and Go-to-Market (GTM), who has built and scaled AI products globally at Google, Atlassian, Meta, Microsoft and Databricks.
What you’ll learn
You'll master basic and advanced skills in Claude Code for building and marketing products.
From 0 to working understanding of how LLMs and agents work
Claude Code 101 . No prior experience needed.
Prompt Engineering for everyday AI usage as well as for agent building.
Claude.MD setup
Subagents and Hooks
Working with MCP
How to define the right evals for your product/project
Instrumenting evals in Braintrust (free)
GTM Strategy and Tactical Planning
Mastering Positioning, Messaging and Sales Enablement for AI products
Introduction to multi-agent orchestration and harnesses
UX and design best practices for Claude Code
Build and connect your GTM agents
Learn directly from Abhishek
Abhishek Ratna
Chief Product Officer - PMMSherpa | ex-Google, Meta, Microsoft, Atlassian
Who this course is for
Anyone who wants to build AI products with Claude Code
You want to go from a basic familiarity to hands-on expertise
Product Marketers wanting to build AI systems
You wish to master AI and Claude Code to 10x your outcomes
Technical founders/PMs wanting to ship
You need the full stack - product to GTM, and AI systems that make you win
What's included
Live sessions
Learn directly from Abhishek Ratna in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
12 live sessions • 6 lessons
Week 1
Jun
3
Lecture 01
Wed 6/31:30 AM—2:30 AM (UTC)Jun
5
Optional: Office Hours 01
Fri 6/51:00 AM—1:45 AM (UTC)
AI and Claude Code Foundations
Week 2
Jun
10
Lecture 02
Wed 6/101:30 AM—2:30 AM (UTC)Jun
12
Optional: Office Hours
Fri 6/121:00 AM—1:45 AM (UTC)
Claude Code Deep Dive
Schedule
Live sessions
1 hr / week
Wed, Jun 3
1:30 AM—2:30 AM (UTC)
Fri, Jun 5
1:00 AM—1:45 AM (UTC)
Wed, Jun 10
1:30 AM—2:30 AM (UTC)
Projects
2 hrs / week
Async content
1 hr / week
Frequently asked questions
$1,999
USD